DAVE MAJUMDAR | February 27, 2019 | 323 views
The jet that never was. President Donald Trump back in 2018 told reporters that the United States had delivered the F-52 to Norway. The statement was obviously a mistake; there is no such thing as an F-52 yet. The aircraft only exists in the context of a video game called “Call of Duty: Advanced Warfare”—however, there was once a real world concept that looks similar to the fiction jet.
OTHER ARTICLES
Business Aviation
The Outlook of Aviation Industry’s Next Vision Beyond 2021Article | December 28, 2021
The pandemic has caused a deeper level of disruption, which brought the aviation industry to a standstill for months. After facing long months of hardship, what vision and steps will be for airline recovery? This is a significant concern. This would now require complete planning over some crucial areas that form the pillars of the aviation industry.It is especially airline businesses that require a novel set of advancements to build operational confidence. As the industry is rebooting, technology is benefiting. Be it robotics, IoT, biometrics, seamless integration, automation, and more will aid businesses and their processes.Therefore, the industry’s next vision is being set according to the evolving changes in the airline industry due to covid-19. It will establish resilience and flexibility for businesses to adapt to changing conditions while improving efficiency.Here are the key considerations that will be seen as airline recovery curbing airline challenges to plan new avenues beyond 2021.CollaborationCollaboration in the aviation business landscape has been the most important consideration after the pandemic affected the industry. Keeping the vision of collaborating with stakeholders and the commercial airline industry to focus on business and customer confidence will restart operations safely.Collaboration in the future will have a better grasp and be more efficient because of better coordination of data sources being introduced currently. Collaboration becomes even more crucial in the coming years, where you will need updated and accurate information about your business operations. This vision will enhance chances of the following aspects as well:Customized ExperienceLeading to the modifications happening in the industry, you will be able to offer customized services to customers. Advanced integration functionalities will allow forming a contactless and personalized experience to curb the challenges prevailing. Providing transparent and reliable information to customers is one of the critical aspects of airline recovery and rebooting happening now. This is why a customized experience will aid airline businesses more safely in the coming years.PersonalizationToday, airlines, governments, and stakeholders are developing best practices for the immediate future of business with a greater focus on personalization throughout the service journey. It will help attract potential customers and end the general approach, which the industry was practicing before the pandemic.MonitoringTo design a post-pandemic business model, you can look at the types of technological solutions and processes that have already been started and would emerge beyond 2021.It has been envisioned that airline industry analysis, coupled with monitoring, would allow businesses to manage resources more efficiently. In this way, deployment of the technology stack will be more accessible according to the need. This will strive to reduce crowds at airports and, therefore, effective management with the help of predicted monitoring will be in action.Digital SolutionsThe new normal in the aviation industry, using technology, would continue to ensure physical contact is diminished or might be eliminated in the future. Mandatory digital checks, implementation of digital platforms, contactless services, and information collected through mobile devices are some elements of the new business models. The industry's vision in the coming years is to demonstrate how it can use digital technology for transformation at scale.Advanced Processing SystemThe next, the aviation industry foresees, is utilizing technology for automation, security, identity management, and robotics. Using these, you can develop attractive yet safe experiences for staff as well as customers. The advancing data processing system and management offer a seamless module for companies to handle risks, controls, handling, and tracking. The inclusion of the advanced system at the airport, airline companies will make the process function efficiently. And because of optimized coordination through automated touchpoints, chances of an increase in revenue will be higher and faster than before.Remote ProcessingThe continuous advancement of airline activities will significantly support capacity limitations in the coming years. Because of this, you will have safer processing of data and information without any threats or breaches.The pandemic has put greater focus on the need for such a flexible approach with resilience. Also, it brings urgency to the availability of technology to use while going remote so that you can provide flexibility to your employees to work frictionless.The industry's vision in its plan is to unlock the full benefits of technology to access and initiate global coordination remotely.A Changed Way to do Business Today—SustainabilityCompanies operating in the airline business are still understanding to survive in the times of COVID-19. Being fast and evolving is the only way they realized to fight against the current situation.The new normal is bringing changes in the airline industry post covid. This will help the industry to get back its wings to forecast and set up its next vision in the future.Therefore, industry stakeholders need to quickly put immediate business restart efforts to focus on sustainable implementations. This will make the future actions of the aviation industry monitor and evaluate effectively well in response to the ongoing pandemic. Also, it would help them be ready to face even harsh circ*mstances if anytime it approaches.Frequently Asked QuestionsWhat are the risks to the aviation industry during COVID-19?The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped.What are the main sectors of the airline industry that need improvement?There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation.What are the crucial areas of operation in the aviation industry?Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the risks to the aviation industry during COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped." } },{ "@type": "Question", "name": "What are the main sectors of the airline industry that need improvement?", "acceptedAnswer": { "@type": "Answer", "text": "There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation." } },{ "@type": "Question", "name": "What are the crucial areas of operation in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software." } }]}
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Design and Engineering
Will Flights Like Project Sunrise Be The Future Of Air Travel?Article | January 7, 2022
With rescue flights crisscrossing the globe and passengers keen to get where they are going as soon as possible, will we see the end of hub to hub travel? Has this current aviation crisis signaled the decline of the current model of aviation we know today? One reporter at Simple Flying gives his opinion.
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Air Transport
Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To StayArticle | July 6, 2022
The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month.The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”
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Defense and Space
5 Digital Strategies for the Aviation IndustryArticle | June 8, 2022
Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19.And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy.Aviation Marketing through Social MediaVisibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines.But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do.In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates.Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination.And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach.Digital Customer Service StrategiesWe saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service.Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy.Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too.Mobile SolutionsWe all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers.Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful.Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now.Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective.In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management.Content that Creates Real ConnectionsDigital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services.Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers.Omnichannel Digital ExperiencesAlongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers.For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way.It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers.ConclusionWhatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there!Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.
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Business Aviation
How are Private Aviation Firms Rebounding with Innovative Ideas?Article | December 28, 2021
The pandemic has caused a deeper level of disruption, which brought the aviation industry to a standstill for months. After facing long months of hardship, what vision and steps will be for airline recovery? This is a significant concern. This would now require complete planning over some crucial areas that form the pillars of the aviation industry.It is especially airline businesses that require a novel set of advancements to build operational confidence. As the industry is rebooting, technology is benefiting. Be it robotics, IoT, biometrics, seamless integration, automation, and more will aid businesses and their processes.Therefore, the industry’s next vision is being set according to the evolving changes in the airline industry due to covid-19. It will establish resilience and flexibility for businesses to adapt to changing conditions while improving efficiency.Here are the key considerations that will be seen as airline recovery curbing airline challenges to plan new avenues beyond 2021.CollaborationCollaboration in the aviation business landscape has been the most important consideration after the pandemic affected the industry. Keeping the vision of collaborating with stakeholders and the commercial airline industry to focus on business and customer confidence will restart operations safely.Collaboration in the future will have a better grasp and be more efficient because of better coordination of data sources being introduced currently. Collaboration becomes even more crucial in the coming years, where you will need updated and accurate information about your business operations. This vision will enhance chances of the following aspects as well:Customized ExperienceLeading to the modifications happening in the industry, you will be able to offer customized services to customers. Advanced integration functionalities will allow forming a contactless and personalized experience to curb the challenges prevailing. Providing transparent and reliable information to customers is one of the critical aspects of airline recovery and rebooting happening now. This is why a customized experience will aid airline businesses more safely in the coming years.PersonalizationToday, airlines, governments, and stakeholders are developing best practices for the immediate future of business with a greater focus on personalization throughout the service journey. It will help attract potential customers and end the general approach, which the industry was practicing before the pandemic.MonitoringTo design a post-pandemic business model, you can look at the types of technological solutions and processes that have already been started and would emerge beyond 2021.It has been envisioned that airline industry analysis, coupled with monitoring, would allow businesses to manage resources more efficiently. In this way, deployment of the technology stack will be more accessible according to the need. This will strive to reduce crowds at airports and, therefore, effective management with the help of predicted monitoring will be in action.Digital SolutionsThe new normal in the aviation industry, using technology, would continue to ensure physical contact is diminished or might be eliminated in the future. Mandatory digital checks, implementation of digital platforms, contactless services, and information collected through mobile devices are some elements of the new business models. The industry's vision in the coming years is to demonstrate how it can use digital technology for transformation at scale.Advanced Processing SystemThe next, the aviation industry foresees, is utilizing technology for automation, security, identity management, and robotics. Using these, you can develop attractive yet safe experiences for staff as well as customers. The advancing data processing system and management offer a seamless module for companies to handle risks, controls, handling, and tracking. The inclusion of the advanced system at the airport, airline companies will make the process function efficiently. And because of optimized coordination through automated touchpoints, chances of an increase in revenue will be higher and faster than before.Remote ProcessingThe continuous advancement of airline activities will significantly support capacity limitations in the coming years. Because of this, you will have safer processing of data and information without any threats or breaches.The pandemic has put greater focus on the need for such a flexible approach with resilience. Also, it brings urgency to the availability of technology to use while going remote so that you can provide flexibility to your employees to work frictionless.The industry's vision in its plan is to unlock the full benefits of technology to access and initiate global coordination remotely.A Changed Way to do Business Today—SustainabilityCompanies operating in the airline business are still understanding to survive in the times of COVID-19. Being fast and evolving is the only way they realized to fight against the current situation.The new normal is bringing changes in the airline industry post covid. This will help the industry to get back its wings to forecast and set up its next vision in the future.Therefore, industry stakeholders need to quickly put immediate business restart efforts to focus on sustainable implementations. This will make the future actions of the aviation industry monitor and evaluate effectively well in response to the ongoing pandemic. Also, it would help them be ready to face even harsh circ*mstances if anytime it approaches.Frequently Asked QuestionsWhat are the risks to the aviation industry during COVID-19?The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped.What are the main sectors of the airline industry that need improvement?There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation.What are the crucial areas of operation in the aviation industry?Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the risks to the aviation industry during COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped." } },{ "@type": "Question", "name": "What are the main sectors of the airline industry that need improvement?", "acceptedAnswer": { "@type": "Answer", "text": "There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation." } },{ "@type": "Question", "name": "What are the crucial areas of operation in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software." } }]}
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Design and Engineering
Aircraft Engine Oils: Realizing Their Importance in AircraftArticle | January 7, 2022
With rescue flights crisscrossing the globe and passengers keen to get where they are going as soon as possible, will we see the end of hub to hub travel? Has this current aviation crisis signaled the decline of the current model of aviation we know today? One reporter at Simple Flying gives his opinion.
Read More
Air Transport
A Peek into The Future of Piloting AirplanesArticle | July 6, 2022
The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month.The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”
Read More
Defense and Space
5 Digital Strategies for the Aviation IndustryArticle | June 8, 2022
Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19.And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy.Aviation Marketing through Social MediaVisibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines.But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do.In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates.Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination.And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach.Digital Customer Service StrategiesWe saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service.Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy.Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too.Mobile SolutionsWe all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers.Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful.Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now.Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective.In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management.Content that Creates Real ConnectionsDigital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services.Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers.Omnichannel Digital ExperiencesAlongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers.For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way.It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers.ConclusionWhatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there!Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.
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